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SC Johnson had filed complaint about “glove-like barrier” and other statements made by maker Three Kings Corp.
August 13, 2021
By: Christine Esposito
Editor-in-Chief
Following a BBB National Programs National Advertising Division (NAD) challenge brought by SC Johnson & Son, Inc., Three Kings Corporation has permanently discontinued advertising claims regarding the effectiveness and duration of the antibacterial properties of its DAB Defense Against Bacteria Hand Sanitizer + Protectant. The challenged claims, which appeared online and in social media, included, but were not limited to: • “DAB kills 99.99% of all hand-transmitted bacteria on c...
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